Italian businesses and .it: the opportunities offered by the Web

Internet Festival 2016 – “These small giants. Are Italian businesses grasping all the opportunities offered by the Web?”
In this event organised by the Registro .it, Gianluca Diegoli (digital marketing expert and Registro .it consultant), Domenico Laforenza (director of the CNR’s Istituto of Informatics and Telematics which is responsible for the Registro .it) and Luca De Biase (journalist working for “Il Sole 24 Ore”) highlighted the current situation of Italian businesses in respect of Internet use and the importance of online business. They also explained how to acquire a digital identity through an .it domain and how an Italian Internet name can typify a company in both the material and digital worlds, forging an automatic identification with the “Made in Italy” brand.