Sharing, listening to the community, feedback, these are the key words of Benedetta Rossi's cross-media success.
From the most famous Italian kitchen, Patrizio Roversi will introduce us to Benedetta, Marco and Nuvola and he will tell us how the video tutorials, initially created for fun, have led to build a community that currently counts almost 6 million followers on Facebook and three on Instragram.
With "Digitali per Caso" Registro .it promotes the spread of digital culture and computer literacy, essential tools to support the competitiveness of local SMEs and "made in Italy".
In each episode we will discover how entrepreneurs, craftsmen, traders and professionals can create and manage their web presence to reach new customers, increase sales and be more competitive on the market.
Digital to grow, digital to compete