Digital and artisanal at the same time, it seems impossible to combine a typical local product with the intangibility of the net, but Levaggi brothers have made it.
Thanks to a digitalisation course, they promoted the lightness of Chiaravarine chairs all over the world.
Storytelling and customisation of the product were the keys to the success of their online adventure. Gabriele Levaggi will tell Patrizio Roversi how, thanks to digital technology, the company has managed to internationalise its market and to keep open a historical activity and hire young people to ensure the continuity of this traditional Ligurian production.
With "Digitali per Caso" Registro .it promotes the spread of digital culture and computer literacy, essential tools to support the competitiveness of local SMEs and "made in Italy".
In each episode we will discover how entrepreneurs, craftsmen, traders and professionals can create and manage their web presence to reach new customers, increase sales and be more competitive on the market.
Digital to grow, digital to compete