Patrizio Roversi will meet Cristina to understand how and why a small bookshop in Milan accepted the digital challenge.
The .it website as a showcase, the suspended book, a network of booksellers and much more, in a strategy that is continuously suspended between real and virtual, in order to
conquer its digital position. These are the tools put in place by Scatola Lilla to "challenge the algorithm", preserve its identity and convince readers to walk through the door of the bookstore.
With "Digitali per Caso" Registro .it promotes the spread of digital culture and computer literacy, essential tools to support the competitiveness of local SMEs and "made in Italy".
In each episode we will discover how entrepreneurs, craftsmen, traders and professionals can create and manage their web presence to reach new customers, increase sales and be more competitive on the market.
Digital to grow, digital to compete