Patrizio Roversi will meet Cristina to understand how and why a small bookshop in Milan accepted the digital challenge.

The .it website as a showcase, the suspended book, a network of booksellers and much more, in a strategy that is continuously suspended between real and virtual, in order to

conquer its digital position. These are the tools put in place by Scatola Lilla to "challenge the algorithm", preserve its identity and convince readers to walk through the door of the bookstore.

With "Digitali per Caso" Registro .it promotes the spread of digital culture and computer literacy, essential tools to support the competitiveness of local SMEs and "made in Italy".

In each episode we will discover how entrepreneurs, craftsmen, traders and professionals can create and manage their web presence to reach new customers, increase sales and be more competitive on the market.

Digital to grow, digital to compete

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Digitali per caso

Watch all the episodes of “Digitali per caso!

12.10.2020
Digitali per caso
15.07.2020
Digitali per caso
13.07.2020
Digitali per caso
10.07.2020
Digitali per caso
07.07.2020
Digitali per caso
03.07.2020
Digitali per caso
30.06.2020
Digitali per caso
15.07.2019
Digitali per caso
24.06.2019
Digitali per caso
12.06.2019
Digitali per caso
31.05.2019
Digitali per caso
16.05.2019
Digitali per caso
30.04.2019
Digitali per caso
12.04.2019
Digitali per caso
01.04.2019
Digitali per caso
18.03.2019
Digitali per caso
04.03.2019
Digitali per caso
10.12.2018
Digitali per caso