10 technical tips on choosing a name
1. Does it already exist?
Check domains already in use. This is the very first thing to do to ensure the name you choose isn’t already being used. Or go to: Search your .it
2. Domain name and website name
It is important that the domain name and the site name match. Keep in mind that when people search for a site using search engines, they start by typing the name of the site.
You have 63 characters available and often very short names or acronyms are already taken. Those that are too long are more difficult to remember. Choose an average length to avoid incurring a name that is too short or too long and already exposes typos.
2. -_ Hyphen or underscore?
t’s better to not use the hyphen; it is often confused with the underscore. It is difficult to dictate vocally and easy to forget.
4. Acute or grave accent?
Accents: users tend to forget to put accents in the browser’s address bar. It’s better to avoid using accented letters in a domain name.
5. One or more objects or subjects
In many cases, if the name we have selected is already taken in the singular form, we tend to change ours into the plural (e.g. funtime turned into funtimes). Statistically, users first search on the browser bar for a singular name, which means that you would be sending potential customers into the arms of your competitors.
6. Universal or specific?
Verticalize and focus on a detail, a strong point, and a secure side of your company. Avoid generic names that don’t add value or do not differ from others.
7. Mix and match
Try to combine two words that are fundamental to you and express some of the values of your business.
Do not think about fashions and trends; for example, if names that end with a certain desinence (creatively.it) or formulas with the subject (iocanto.it) are trendy. Remember that the name will virtually last forever, it will accompany you in every phase of your business.
9. Playing it safe
Think in terms of “Low Typo Risk”. Avoid names in which it’s possible to confuse 0 and O for example or names that contain words that are frequently misspelled.
10. Sounds nice, not cacophony
Think of the need to say your domain to friends and family, the name should have a pleasant sound. Try repeating it out loud and say it consciously, listen to the reaction that it has and take note.