Piccole Medie Digitali Web Talk – 2021 Edition

SMEs and the business value of digital transformation

"Piccole Medie Digitali" is a web talk created by Registro .it for SMEs and professionals. Why? To help entrepreneurs and professionals know about the opportunities of the digital world.

As in previous editions, the project analyses key-sectors of the Italian economy and how they can grow through digital transformation.

What is the role of domain names?  How can micro, small, and medium enterprises boost them through marketing tools and strategies specifically designed for it? And what about the e-commerce whose market has grown during the Covid-19 pandemic? How can a business make the most of the Network? "Piccole Medie Digitali" will answer these and many other questions.

The web talks are broadcast live on the social channels of Registro .it. 

During the 2021 edition, the journalist and presenter of Radio 24, Enrico Pagliarini, will discover the strengths of the digital world with opinion leaders, influencers, and SMEs from different sectors.

  • Watch  "Agri-food between digitalisation and sustainability",  the first episode of 2021 edition.
  • Watch " Art and the challenge of digitalisation",  the second episode freccia of our Web Talk.
  • Watch " Healthcare, the patient at the centre: the role of digitisation", the third episode of our Web Talk
  • Watch "Publishing between print and digital technology: the challenge of the future",  the fourth episode  of 2021 edition.
  • Watch "Tourism in the future: sustainable and digital", the fifth episode of our Web Talk.

Piccole Medie Digitali Web Talk

New online edition of the Registro .it road show, dedicated to SMEs and freelancers, to introduce Italian businesses and professionals to the opportunities of digital technology and help them get started again.

The aim of the project is to talk about the opportunities of the Internet and of digital transformation with Italian micro, small and medium enterprises, in order to provide the keys to understand and face digital transformation, and to promote business and competitiveness. As always, .it domain names will be in the spotlight, enhanced by marketing tools and strategies specifically designed for micro, small and medium companies.

In each episode, Gianluca Diegoli will talk to sector experts and entrepreneurs to understand the role of digital in overcoming the current moment and relaunching the business, trying to give "practical" tips.

In the wake of the road show that has crossed Italy with its seven stops over the last two years, each live show will be dedicated to a key sector of the Italian economy.


On 15 July, the first episode analysed how tourism is changing and how the web can help businesses and tourism operators to move on or achieve new goals.

Find out more and watch the live again 



Food, the future of catering between digital anda news business models is at the core of second online appointment of "Piccole Medie Digitali".

Find out more and watch the live again 


During the third event of the Web Talk, we talked about digital challenges and new purchasing behaviours involving the fashion industry with experts.

Find out more and watch the live again 


In the last live broadcast, we talked about new trends and scenarios in the beverage sector.

Find out more and watch the live again


Fifth appointment of our web talk to discuss about services to the person - hairdressers, beauticians, personal trainers - and understand how these professions can use the digital to reach new clients and invent new ways to offer their services. 

Find out more and watch the live again


During this sixth appointment, we talked about how freelancers can use digital tools to reach new clients, and invent original ways to offer their services. 

Find out more and watch the live again


This seventh appointment will be focused on cultural events, so as to understand how the sector of live events can use digital to reach and serve new audiences, but also to invent new ways to deliver new contents.  

Find out more and watch the live again