it Factor

Digital stories celebrating Made in Italy

What makes a project, an idea, a product, or an invention unmistakably Italian? It's something intangible, yet instantly recognizable: a spark made of style, passion, authenticity and attention to detail. It's the ability to blend creativity with tradition, to innovate without ever forgetting your roots.
At Registro .it, we call it the ‘.it Factor’: a distinctive trait, a living identity born from the deep-rooted tradition of our country, which takes shape, every day, in the way we work, create and invent something new.
Italy is rich in ‘.it Factor’: that’s why we asked four digital creators to shine a spotlight on the stories that best represent the value of Made in Italy today in the world, especially online, experiences that combine identity, innovation and vision.