Fatture in Cloud (Invoices in the Cloud) immediately imposed itself on a market already densely populated by competitors, thanks to its simple and intuitive service, to its great ability to listen to user feedback, an excellent social and promotional strategy, and to cloud computing technology.
From gaming to financial services with the ambition to revolutionize the way of invoicing. This was the path of Daniele Ratti, together with Matteo Milesi and the other partners who gave birth to Fatture in Cloud : set up by necessity, when their main activity was to create applications for video games and they had to manage the sending of invoices to their accountant.
From this practical need, an extremely useful and simple service was created that today helps day by day all micro-enterprises and professionals in managing invoices, customers, purchases and F24 models whenever and wherever they are.
The name that the team chose to present itself to the market could only have focused on the heart of the start-up: the technology of cloud computing.
Fatture in Cloud immediately imposed itself on a market already densely populated by competitors, thanks to its simple and intuitive service, to its great ability to listen to user feedback, an excellent social and promotional strategy on social networks (which generates word of mouth among satisfied customers) and a technology always integrated with new solutions. All features that have led it to rapidly raise the number of users and to be noticed by TeamSystem, a leading group in the sector, which last autumn entered the company with its own capital.
Social networks are a key point in the approach to the customer approach of Fatture in cloud. Their Facebook page collects a lot of feedback and comments, necessary for such a young reality, both to know its audience is to change or implement new features. Meeting the daily needs of people, in fact, was not only the trigger but also the key to their continued success.
The rest of the story of this little big cloud can be found in our video interview.