Since 2011 Slow/d has connected over 1336 members of designers and artisans who exchange their know-how online from all over the world. The platform allows the creation of a horizontal production chain between the two parts and allows the final design product to be “km 0”.
The online platform shows the design in the shops. It is called Slow/d and since 2011 has connected over 1336 members of designers and artisans who exchange their know-how online from all over the world.
The two founders, Andrea Cattabriga and Sebastiano Longaretti, both architects, have found a way to unite the craftsmanship of their families to the Internet. The project started from the need to make some prototypes of their products and sell them both in Bergamo and in Modena. Hence the idea of creating a network capable of connecting prototype designers and those who would later produce them, making them available to the end customer wherever they are. How did they do it? They gave their dream a name and put it online.
The name chosen is not accidental and the founders define it as representative of a paradox. Slow/d, in fact, refers to a "slow" dimension that today represents instead a super-fast community.
Within this community, designers see Slow/d as an opportunity to gain visibility and realize their prototypes in practice, while artisans find a valid point of access for research and development of new products. The platform makes it possible to create a horizontal production chain between the two parties, without the intermediation of other persons. So an English designer can directly get in touch with an Italian craftsman and cut logistics costs.
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At the end of the final consumer, the design product becomes “km 0”: all customers, in fact, have the opportunity to purchase an online product and have it made by the Slow/d craftsman just round the corner.
Thanks to Slow/d, design is now within everyone's reach.