This Digital Kit collects the advice of two experts in the digital world: Claudia Vago, social media manager in politics and culture, better known as @tigella; and Simone Sbarbati, professor of communication at IUAV (Venice) and founder of the culture and fashion magazine "Frizzifrizzi".

The two experts explain how to best integrate the various content marketing tools, how to choose a name, a tone of voice, the right balance between the different types of content and finally how to understand if our strategy is successful.

Enjoy the read!