If you own a hotel, a restaurant, or operate in the tourism sector, you probably already know the importance of online reputation.

In this Digital Kit you can find the advice of Mirko Lalli, founder and CEO of Travel Appeal, on many aspects concerning the online communication of tour operators: the importance of the domain, the communication of rates, the choice of booking tools, the weight of reviews and the power of narratives made by digital travelers. Finally, there is some good advice on errors never to be made.

Mirko Lalli has been in the field of digital marketing and innovation for 15 years as a consultant and trainer. Since the very first edition he has collaborated on the creation and realization of BTO - Buy Tourism Online, a national event dedicated to the operators of the long tourism service chain.

Enjoy the read!