PMI: i dati come strumento di creatività nella strategia di marketing

What is data and how can it help us define a strategy? When can data be defined as "Big"? But above all, can data be the starting point for identifying the right communication path?

On 7 April, live on Registro .it's social channels, we talked about data as a creative tool in marketing strategy. During the live broadcast, Federica Brancale, Data Strategist & Facilitator at Marketing Freaks, spoke with Gianluca Diegoli about data and its use in business. Everything shall start from some essential characteristics that data must have, from clarity to readability and then continue with the identification of business objectives in the form of data. Moreover, data are the core of the marketing and communication plan and can help the entrepreneur outline and monitor all the activities to be undertaken.

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