Today, social networks are very powerful communication channels that can help companies, SMEs and professionals find their target audience.
In order to fully exploit the business and promotional potential, however, it is essential to have a targeted advertising strategy, otherwise social media advertising risks being expensive and ineffective.
How to reach your target audience? How to optimise performance and detect users' needs to turn them into tangible business results? How to combine strategy and creativity?
We will try to answer these questions in the next round of Digital Talks, the initiative of Registro .it. This meeting will be dedicated to SMEs and professionals who want to learn about the opportunities offered by digital transformation.
In the fourth episode, marketing strategist Gianluca Diegoli talks with Enrico Marchetto, Social Media Strategist and Co-founder of Noiza, about the importance of having an advertising strategy on Facebook and Instagram.
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