What are the main transformations that are affecting B2B marketing? In a more structured supply chain, how can you make your brand stand out, communicate with your target audience through personalised messages and get your product to market?
What are the development drivers for an increasingly omnichannel B2B marketing?
We will try to answer these questions in the next episode of Digital Talks, the Registro .it initiative dedicated to SMEs and professionals who want to learn about the opportunities offered by digital transformation.
In the third episode, marketing strategist Gianluca Diegoli will talk with Giorgio Soffiato, Managing Director of Marketing Arena, about digital transformation in B2B marketing.
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