From .it to Asia: internationalisation strategies
The journey of Registro .it through Italian innovation and technology fairs began in Puglia (BTM, Bari), continued in Emilia-Romagna (WMF, Bologna), and concluded in Lombardy at SMAU 2025 in Milan. The two-day event (5–6 November) focused on SMEs and the digital Made in Italy, featuring a booth designed to promote Italy’s online identity and a session entitled “The .it domain as a digital passport to Asia”.