PALAZZO PETRUCCI, RESTAURANT
Registro .it meets the owner and the chef of Palazzo Petrucci restaurant
The episode was recorded before the Prime Ministerial Decree of 9 March 2020
Even the most starred restaurant needs a proficient web communication strategy! Palazzo Petrucci restaurant in Posillipo (NA) is well aware of this, as it became more famous through online communication.
Patrizio Roversi met the owner of the restaurant, Edoardo Trotta, to learn how a starred restaurant uses a web communication strategy and why.
Nowadays, digital accessibility and social presence are a “mark of quality” for customers. The authenticity, emotions, and pictures spread through the .it website and other social networks made Palazzo Petrucci the “Best restaurant on digital 2018”. Its communication strategy starts from the website, which allows for online reservations, and expands through social networks, where Palazzo Petrucci is strongly active.
How can authenticity be told through the web?
Lino Scarallo, the chef of Palazzo Petrucci, shows us how taking pictures of the courses is fundamental to “attract” new customers. Plating food in a good-looking way and taking perfect pictures are key elements. Let’s see the result: 99% positive reviews on the web!
Digital to grow, digital to compete