"Digitali per caso" 4th episode: Toys from the world
Can a passion that was born with their children, the love of toys and attention for ethical values... become a job thanks to the Internet? Let’s discover this together with Patrizio Roversi in this episode of Digital by Chance!
In Rome we met a couple that knew how to exploit the instruments offered on the web to change their lives and transform a hobby into a real profession.
It all began with the birth of their children and from the desire to choose toys which were not only beautiful and durable but also capable of transmitting positive values such as sustainability, attention to workmanship, didactic contents. From this research came the insight to open a toy ecommerce chosen by the entire world, a difficult challenge but a winning one: today online consumers are more and more sensitive to products which contain a supportive message and to stories which have a positive impact on the community.
It was fundamental to go from a hobby approach to a professional approach. When Gelsomina Russo and Andrea Coletti decided to materialize their business idea they turned to specialized suppliers for the realization of the ecommerce and they took courses to improve their website position on search engines.
With “Digital by Chance” Registro .it continues to promote the dissemination of the digital culture and computer literacy, fundamental instruments in sustaining the growth of local SME and of the “made in Italy”.
In every episode we will discover how entrepreneurs, artisans, merchants and professionals can create and manage their online presence to reach new clients, increase sales and become more competitive in the marketplace.