SAVINI TRUFFLES

Registro .it meets Savini Truffles

The episode was recorded before the Prime Ministerial Decree of 9 March 2020

There is no way we can smell truffles digitally, but we can for sure purchase them and book our own truffle experience.

This success story comes from a 100-year-old family tradition that exploited digital communication to expand abroad.

The digital experience of this family results from a trip to the US made a couple of years ago, combined with social networks and Cristiano Savini’s idea to open a window on the world. Savini’s family online features:

● A strong presence on social media with a community including millions of followers;

● A growing e-commerce experience;

The online presence allowed Savini Truffles to gather more than ten thousand visitors per year in its truffle experience during a trip in Tuscany.

Digital to grow, digital to compete