"Digitali per caso" 10°episodio: SMC Ricambi

Can a provincial spare auto parts shop, its warehouse and mechanics close to our home…connect with and reach motorists all over Italy, thanks to the web? Let’s discover this with Patrizio Roversi in this edition of Digitali per Caso!

In Oliveto Citra (SA) we met a local dealer who knew how to apply the digital transformation to this consolidated sector - spare auto parts, revolutionizing his business.
Everything began with the opening of an e-commerce firm to sell his products online: an investment thought to confront the traditional market crisis, that of proximity, and to find new clients to turn to. But the digital marketing didn’t stop here. Today the client is also offered the assembly of the spare auto part bought online, through a network of repair shops all over Italy.

To win the challenge of digitalization represented an opportunity not only for SMC Spare Auto Parts but for the entire local community. The company, in fact, created numerous jobs and hired tens of youngsters, keeping them within the territory.

With “Digitali per Caso” Registro .it continues to promote the widespread digital culture and computer literacy, tools which are fundamental in sustaining the growth of local SMEs and “made in Italy”.

In every episode we’ll discover how entrepreneurs, artisans, merchants and professionals create and manage their online presence to attract new clients, increase sales and be more competitive in the marketplace. 

digital to grow, digital to compete

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Digitali per caso

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