"Digitali per caso" 2nd episode: "I love Oysters"
Freshly-fished quality oysters, crudités and fresh fish delivered to your home… can they be sold on the web and in the digital market? Let’s discover this with Patrizio Roversi in this edition of Digitali per Caso!
In Bergamo, far from the sea and from the ports, we encountered an entrepreneurial reality that has confirmed that there is no mission impossible for the web. Even a product which is extremely delicate and refined, adopted by a particular niche, can overcome geographical boundaries and intercept its niche of clients with great success, thanks to the web.
An ex-employee of a large distribution chain won a bet, that after years of experience in the fishing sector, he would know how to start up his own business and build an innovative company uniting his competences to the new opportunities offered by e-commerce and logistics.
“Thanks to the Internet we don’t carry stock anymore, we fish according to our needs: we order only what has already been sold”. With this philosophy Luca Nicoli, founder of I love Ostrica, supplies his catch based on his tailored needs to catering, Italian gourmet restaurants as well as foreign restaurants.
With “Digitali per Caso” Registro .it continues to promote the widespread digital culture and computer literacy, tools which are fundamental in sustaining the growth of local SMEs and “made in Italy”.
In every episode we’ll discover how entrepreneurs, artisans, merchants and professionals create and manage their online presence to attract new clients, increase sales and be more competitive in the marketplace.