CBS SERRAMENTI, WINDOWS & SHUTTERS
Registro .it meets CBS Serramenti
The episode was recorded before the Prime Ministerial Decree of 9 March 2020
Even windows makers can find their place on the internet and boost their business through an online communication approach!
Patrizio Roversi went to Gerenzano (VA) to tell us the story of CBS Serramenti, a micro company producing windows and shutters that decided to implement an online and offline communication strategy.
The website of Stefano Comida, Owner of CBS Serramenti, not only tells the story of his company, but it also advertises his book, a handbook that any user looking for a new set of windows can download to learn more about this topic.
Moreover, CBS Serramenti website features a blog, managed by Stefano, with many useful articles on the production and installation of windows and shutters, which users may refer to when looking for the perfect window. In addition to all these elements, Stefano collects the feedback of his customers through video interviews realized by a videomaker. This approach makes customer satisfaction and CBS work visible to all users.
Stefano relied a lot on videos. The website and the social channels feature videos and pictures of the installation, as well as tutorials
All these activities aim to promote CBS Serramenti reputation online, thus adding an intangible but necessary value to the Company (whether it is big, medium, small, or micro!
Digital to grow, digital to compete