The focus of the central quarter of the year has always been the Internet Festival (IF). The national event dedicated to the Internet, which was held in Pisa from 9 to 12 October, and which every year explores the most relevant topics related to the world of the Internet and its social implications, attracting experts in the field, enthusiasts and curious.
This year, the Pisan festival marked the launch of Registro’s new social campaign, with two original events included in the Festival’s official program. The first event was dedicated to the “.it Factor” initiative, the distinctive element that defines our Italian identity and showcases brands worldwide through the stories of three micro influencers who highlighted innovation, authenticity, and Made in Italy. The second event kicked off the first episode (of the five scheduled) in a LinkedIn live streaming series aimed at businesses and professionals, focusing on key topics such as websites, domain names, and emerging technologies, with contributions from journalists, technology and AI experts, as well as specialists from Registro and Registrars.
The new campaign, articulated on different social channels and aimed at different age groups, aims to enhance the .it domain as a symbol of Italianness in digital, promoting - with a contemporary and renewed language - the culture of a recognisable, solid and proprietary online presence. Today, having an online presence is no longer just an option: it's a fundamental part of our identity. Establishing yourself on the web now means shaping a clear and authentic digital identity. For this reason, the social campaign is a project designed to speak to different audiences, using different languages: from small and medium-sized enterprises and freelancers looking to grow online and seeking effective tools for visibility, to innovators, digital artisans, and Italian citizens who see the digital space as a place to express their uniqueness and pursue their ideas.
This campaign aims to inspire - by telling stories of Made in Italy - but also to inform, with the help of experts and Registrars, showing how a domain name can become a key tool for standing out online. From emerging technologies, such as artificial intelligence, to the importance of digital security, from practical tips on choosing an effective domain name to understanding how a domain can boost visibility, trust, and credibility, Registro aims to guide both businesses and individuals in navigating the challenges of the digital future with greater awareness.
Before this autumn initiative, the Registro .it had already started a path in continuity with previous communication activities, aimed at companies and professionals interested in building their own digital identity to strengthen their online presence. After the first stop in Bari, on the occasion of BTM (Business Tourism Management), the second was at the WMF (We Make Future) in Bologna, which featured digital specialists, journalists, AI experts, Registro .it representatives and some Registrars, in an event dedicated to the future of websites, online research in the era of artificial intelligence and on digital visibility strategies. During the meeting, the most significant changes related to AI adoption were analysed, with a focus on the impact these tools are having on marketing, SEO, and research experience. Despite this evolving scenario, the website remains a key point of reference: a proprietary, independent digital space where companies and professionals can assert their identity, manage content and build direct relationships with their users.
In the middle quarter of the year, there was no lack of the usual commitments of the Ludoteca, which participated in the 2025 edition of the ‘Children's Film Festival’ by Giffoni, as part of the initiatives promoted by the Safer Internet Centre (SIC) – Connected Generations. As a member of the Advisory Board of the SIC, the Ludoteca participated in the event’s thematic tables, dedicated to topics of great relevance: rights, education and digital skills; privacy and data protection; and ‘onlife’ emotions and relationships.
As usual, the Registro took part in technical, legal and communication tables promoted by international reference bodies – including CENTR, ICANN and others – to monitor the evolution of ccTLDs (Country Code Top Level Domains) and gTLDs (Generic Top Level Domains) and to monitor technological developments, regulatory, operational and marketing. In particular, the team of the Registro’s Systems and Technological Development Unit participated in the CENTR Jamboree 2025, an experience of comparing and sharing expertise between European registries, on different topics. During the meeting, a number of key themes for the future of the European DNS emerged: artificial intelligence (ranging from registry automation to predictive analysis against abuse), cybersecurity with a focus on the NIS2 directive and data accuracy, the fight against DNS abuse also through tools such as READS of the Registro .it, as well as renewal strategies, market dynamics and new forms of collaboration on security.
Finally, the issues coming from the European Union and recent initiatives to strengthen cybersecurity and data protection are very interesting, highlighting the difficult balance between regulatory simplification for businesses and the need to increase resilience against increasing threats, such as risks related to quantum computing and regulatory fragmentation. As for ICANN, however, a timely analysis of the role of domain names in online financial crimes comes in, highlighting how the international body and its DASC committee promote collaboration, good practices, and shared tools among national Registries (ccTLDs), to prevent and mitigate abuses such as phishing and scams, in a context where cybercrime is growing rapidly and requires a globally coordinated response.
Find out more in the second 2025 issue of Quarter .it!
Enjoy the read!