From 4 to 6 June, Registro .it will be at BolognaFiere for We Make Future (WMF) 2025, the international trade fair focused on Artificial Intelligence, Technology, and Digital Innovation.
WMF is a three-day event featuring over 100 sessions spanning training, business, and entertainment. It serves as a true accelerator of culture and innovation, the perfect setting to discuss digital transformation and explore the ongoing shifts driven by AI, with a special focus on their impact on marketing, SEO, and online business.
As with BTM 2025 in Bari, Registro .it will also take part in WMF with a dedicated stand (C23, Hall 30), offering a prime meeting space for Registrars, web agencies and digital marketers. The stand will be an opportunity to engage on key topics such as domain names, brand awareness, and digital marketing strategies, while also reaffirming the value of choosing a .it domain, a digital representation of "Made in Italy", symbolizing uniqueness, authenticity, and reliability on the global stage.
During WMF, Registro .it will also host a special event (for a selected audience) on 5 June, titled: "Websites (and SEO) are not dead: how to survive the era of AI and instant answers", scheduled from 4:30 PM to 6:30 PM (Bolero Hall, located in the Service Center).
This talk-format event will be moderated by Massimo Fellini (journalist, content manager, and well-known expert in innovation and artificial intelligence) and will feature guest speakers from the worlds of Internet, AI, and digital marketing, such as Luca Bove (Founder of Local Strategy, digital and search marketing strategist, and specialist in Local SEO and Google Business Profile) and Mirko Bruni (CEO of The Fool, passionate about digital innovation with a focus on emerging technologies in marketing and digital communication).
The discussion will center on a hot and fast-evolving topic: how AI is reshaping our interaction with the web, and what it means to rethink SEO and websites from a marketing perspective.
The event will conclude with an informal networking aperitif, designed as a space for agencies, digital professionals, and Registrars to share ideas, ask questions, and exchange insights, imagining together the future scenarios of the digital world.