The Registro's series of five LinkedIn sessions dedicated to professionals and owners or employees of micro, small and medium-sized enterprises continues, designed to explore strategic digital issues for business activities.
On 21 January, the third appointment entitled “AI for SMEs websites: how to improve productivity and marketing with smart tools” will be broadcast. It is dedicated to understanding how artificial intelligence can become a concrete ally also for SMEs in managing and growing their websites.
The live session will be moderated by Massimo Fellini (journalist and expert in technology and AI) and will feature Raffaele Gaito (Growth Coach, trainer and educator on marketing, business and innovation).
During the meeting, practical examples of AI use will be shown for:
• simplify content creation and updating
• optimise online positioning
• improve user experience on websites
• automate marketing activities
• customise pages and navigation paths.
Concrete use cases and easily accessible generative and analytical tools will also be illustrated, designed for small businesses as well.
Registrars wishing to participate in the third appointment may share real-life examples of SMEs that, thanks to smart solutions integrated into their websites, have increased productivity, visibility and business results.
Below are the upcoming sessions scheduled:
- 17 February, 5:00 p.m.
The new travel agent is an algorithm: but the ticket to trust remains .it
- 25 March, 5:00 p.m.
Cybersecurity, with NIS2 everything changes: everyone is now accountable, starting with boards of directors