The 2025 edition of the Internet Festival, scheduled to take place in Pisa from 9 to 12 October, is focused on the theme of #identity, understood in a broad and multifaceted sense: who we are (or think we are), how we wish to appear, and how we evolve in the ongoing interplay between the real and the virtual, between the need for privacy and the desire for visibility in an increasingly interconnected world.
“'Smart' and identity domain names, thanks (also) to Artificial Intelligence” is the second event hosted by Registro .it as part of the Festival’s official program. It will take place on 10 October at 5:00 PM, at the ex Convento delle Benedettine in Pisa.
The discussion will be moderated by Massimo Fellini, journalist, content manager, and communicator specialized in innovation and artificial intelligence. Joining him on stage:
• Daniele Chieffi, journalist, reputation manager, co-founder of Bi Wise and CEO of The Magician;
• Laura Venturini, founder and CEO of Quindo;
• Donato Molino, President of CIR (Steering Committee of the Registry) and AssoTLD;
• Luca Luperini, elected CIR (Steering Committee of the Registry) member and Head of Hosting & Domains at Aruba.it.
The event will explore how artificial intelligence is already transforming the way we think about, choose, and enhance a domain name, turning it into a strategic tool for building and expressing one’s digital presence. Today, selecting a domain is a crucial step: it’s not just a web address, but a core identity asset that tells your story and represents you online.
Thanks to generative AI, it’s now possible to analyze market trends, identify effective linguistic combinations, and interpret users’ search intent, generating personalized domain name suggestions aligned with a brand’s values and goals.
The session will offer practical insights on how to protect and strengthen your digital identity, with a focus on the key elements for building a solid foundation using AI: from conciseness to memorability, from brand protection to online reputation management. Through real-life examples, the speakers will show how a strategically chosen domain can improve visibility, SEO performance, and conversion rates. This will be a valuable opportunity to reflect on how artificial intelligence, when used thoughtfully and in support of creativity and identity, is helping shape the future of our digital presence.
The event will also be live-streamed on LinkedIn, and will serve as the first in a five-part online series designed for freelancers and SMEs. The online sessions will be broadcast monthly on LinkedIn, starting in October (with a break in December), as part of the new social campaign by Registro .it.