On 17 February, at 5:00 p.m., the fourth and second to last episode of the LinkedIn live sessions of five appointments on the social page of the Registro, dedicated to professionals and owners or employees of micro, small and medium-sized enterprises and focused on deepening strategic digital issues for businesses, will be held.
The live session, entitled “The new travel agent is an algorithm: but the ticket to trust remains .it”, will be moderated – as usual – by Massimo Fellini, journalist and technology and artificial intelligence expert, who will talk with Mirko Lalli, Founder and CEO of The Data Appeal Company. Together, they will explore AI as a true engine of digital tourism, affecting all stages of the travel experience: from destination selection to booking, up to real-time assistance. An evolution that sees virtual assistants and conversational platforms alongside, and in some cases outpacing, traditional online intermediaries.
In this increasingly automated scenario, however, the website continues to represent the main identity reference point for businesses and destinations, while the .it domain confirms itself as a distinctive sign of trust, territorial proximity and authenticity for Italian online tourism.
The series of live sessions on LinkedIn will conclude with the final episode entitled “Cybersecurity: NIS2 changes everything – accountability starts with the Board of Directors”, scheduled for 25 March.